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Win a Spot on the Next UA Run Camp: The Desert

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UA’s “It Comes From Below” campaign today launched its next chapter. The latest campaign spot features never-before-seen footage of the brand’s first experiential two-day running event, UA Run Camp – Elevation, which took 35 experienced men and women from urban run crews through some of the world’s toughest conditions.

“With the first event in the mountains of Colorado, we created an experience to express our commitment to the running community and to prove we are maniacally focused on creating best-in-class footwear for dedicated athletes who rely on their footwork to take their challenges head on,” said Bryan Offutt, Vice President, Global Brand Management at Under Armour. “This campaign chapter highlights not only these typically urban runners out of their comfort zone, but transcends beyond this group, connecting with runners around the world to say “we see you, we know what you’re doing and what it takes, and we have what you need to be the best on the roads, trails and beyond.”

The new campaign, UA Run Camp: The Desert is issuing a global call for runners likes you to participate in a grueling and rewarding run alongside UA’s elite run crew members. According to Under Armour, runners from participating countries can vie for a chance to win a spot on this ultimate running experience by: 1) posting a photo of themselves before, during or after a run, or, 2) socially sharing completed runs through Under Armour’s MapMyRun® or Endomondo® applications, and 3) include a statement that explains why they deserve the chance to attend with the hashtag #earnyourspot or in Canada #earnyourspotca. Prizes include a chance to attend this ultimate running experience and/or to receive a pair of this Fall’s 2016 debut premier running shoe, the UA Charged Bandit 2. For full entry details and Official Rules, visit www.underarmour.com/en-us/run-challenge.

Will you be entering for a chance to participate in the UA Run Camp: The Desert? Let us know in the comments below.

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Source: UA

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