Watch Under Armour’s CES 2017 Keynote

If you’d like to hear about everything Under Armour has in the works, now is the time. Just an hour or so ago, Kevin Plank, the company’s CEO, got on stage for Under Armour’s keynote event.

He discussed the new Tom Brady pajamas that help athletes recover while sleeping, all of the Connected Fitness platforms, “Future Girl,” the upcoming Under Armour flagship store that will be taking over Manhattan’s FAO Schwarz location, and local-for-local manufacturing as well as better methods for making shirts and sneakers.

The keynote is worth watching — Plank is a great speaker — so watch it here and let’s discuss in the comments.

(Photo by Ethan Miller/Getty Images)

under armour CES 2017

LAS VEGAS, NV – JANUARY 06: Latisha Tillie tries out a jump test at the Under Armour booth at CES 2017 at the Sands Expo and Convention Center on January 6, 2017 in Las Vegas, Nevada. Under Armour’s SpeedForm Record-Equipped running shoes have a sensor that records and stores running metrics so the wearer knows what is needed to improve performance. The smart shoe uses a jump test that works with the company’s MapMyRun app to help decide the intensity of the user’s next run. CES, the world’s largest annual consumer technology trade show, runs through January 8 and features 3,800 exhibitors showing off their latest products and services to more than 165,000 attendees. (Photo by Ethan Miller/Getty Images)



  1. What a great presentation. Plank is very much a forward thinker. Innovation is the heart of the brand. Pretty exciting to see the evolution of UA.

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