Under Armour’s “I’m Pretty” Campaign for International Women’s Day

Today is International Women’s Day! That means get out and appreciate the women in your life. Under Armour is doing just that with its “I’m Pretty” campaign.

You're more than a pretty face. You're pretty __________. #ImPretty ⠀ 👆 link in bio.

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“You’re so pretty is still pretty much the highest compliment some people think you can give a women. Which is pretty sad…you’re more than a pretty face. You’re pretty strong, pretty tough, pretty fierce, pretty smart, pretty bold. Show the world how you’re more than just a pretty face.”

You can share your I’m Pretty statement using #ImPretty and tagging @underarmourwomen on Instagram and @UAWomen on Twitter.

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For International Women’s Day, Under Armour is selling I’m Pretty graphic t-shirts that can be personalized with permanent marker. They’re constructed of fast-drying Charged Cotton, utilize UA’s Moisture Transport System to wick sweat, and are priced at $30 each. You can check the I’m Pretty tee here.

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It’s 2017, and that means women are more than pretty faces. Under Armour has a great track record of giving its female athletes like Natasha Hastings and Misty Copeland a platform to get their voices heard. Moreover, UA has been bringing innovative product to women for years now — and not just in fluorescent colors. Oh, and I know some pretty fierce and badass women that work for Under Armour.

Enjoy the images of UA’s campaign for International Women’s Day. Below, I’ve included some important statistics people should read for this month.

  • Millions more women than men will be enrolled in college this fall, a trend that holds true nationwide — and women have outnumbered men on college campuses in the US since the late 1970s. —Boston Globe
  • Women are much more likely than men to complete college and 48 percent more likely to complete graduate school. And yet, although women are increasingly becoming more educated and make up a larger portion of the country’s workforce, they consistently earn less than men. — U.S. News
  • About 29 percent of America’s business owners are women, and the number of women-owned firms has grown 68 percent since 2007. — The Atlantic
  • As of 2012, there are 9,878,397 women-owned businesses in the United States. 89.5 percent of these firms have no employees other than the owner, and these firms have receipts of $229.2 billion. — National Women’s Business Council

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