This was one of the best reads I’ve had the pleasure of consuming in quite some time.
You’ve likely been hearing the ridiculous rumors floating around regarding Stephen Curry leaving Nike due to a difference in religious beliefs, but the real reason isn’t that simple. Well, it actually is that simple. It just doesn’t have a single thing to do with a Bible verse. It has everything to do with business, and selling sneakers/marketing. It’s a world I’ve gotten pretty familiar with since I started this strange venture of reviewing performance footwear products, and it’s a world I don’t particularly enjoy. Yes, the trips are cool and all, but the brands and PR people can be faker than a pair of knockoff Air Jordans. Not all of them are, of course, but the majority are.
If you’re interested in knowing just what went down during Curry’s expiring Nike contract back in 2013 then you’ll want to head over to ESPN (you can click here) and read Ethan Sherwood Strauss’ article. It’s long, but worth every word. Afterward you can come back here and leave your thoughts on the entire subject.
I know there are plenty of you that are devotees towards a particular brand, but you shouldn’t be. They care nothing for you, and never will — it’s almost cult-like how people treat their “relationships” with these products and brands. If you pickup anything from the article, anything at all, it should be that you need to do things that are best for you, and not for everyone else. Why wear something just because you think it’ll make you cool? Trust me, if you’re lame without the gear, then you’ll be just as lame with the gear.