Today at #LVL3 in Las Vegas James Harden introduced Project Harden, the superstar’s story in a way it’s never been told and never experienced.
Since beginning the partnership last fall, adidas and James have worked hand in hand to create the next wave of basketball style on and off the court.
The first chapter of Project Harden is a glimpse into this co-creation process through the world of virtual reality that allows fans to hear directly from James and catch a sneak peek at the future.
Stay tuned to @ProjectHarden and @adidasHoops for the latest on what adidas and James create and watch for @ProjectHarden to arrive at select cities this Summer.
Via: adidas
Maybe a new logo first?
Exactly!
I don’t know if it was intentional, but this looks EXACTLY like Kobe’s old Adidas “Frobie” logo.
That Montage looks like something straight out from Zoolander….and it being James Harden makes it even harder to take seriously… it’s probably not fair but I can’t help it!!!
is James Harden even popular. I mean he’s got to be $200 million popular! where do his jersey sales rank? I question whether he’s even in the top 10. its going to take adidas long long time to recoup their investment. all I can figure is w/ Rose declining so rapidly they were in panic mode and had to have a top player to sell product to the uninformed. honestly Boost sells itself so that should have been the focus of their marketing imo. maybe you cant sell tech anymore. used to be a time when tech was all that mattered in the shoe wars. those were the days. hahaha