Nike SNEAKEASY, a Window to See What’s Next for Air

Nike Air Max Day (3.26) is just ten days away. Here’s all the information you’ll need from Nike.

Nike SneakEasy

NIKE SNEAKEASY locations will pop-up coast-to-coast in New York City, Toronto, Chicago and Los Angeles to celebrate Air Max Day (3.26) and provide a window to what’s next for a sneaker design icon. A mix of retros, remixes and innovations will release throughout the month of March. This fresh line-up, including the long-awaited Nike Air VaporMax, proves the potential of Air has never been stronger at Nike. Follow Nike city handles and sign-up for Nike+ and SNKRS for the latest updates and information.

NEW YORK 
When: 
March 20-26, 12pm-6pm and 7pm-10pm
Where: 45 Grand Street New York, NY
What: Consumers will have the opportunity to visit the Sneakeasy celebrating the past, present and future of Nike Air. Programming includes – a Department of Nike Archives Air Max genealogy display, first access to the Air Max Day NikeiD builder, trialing sessions for the future of air—the Nike Air VaporMax with a pre-ordering opportunity and exclusive access to the NYC Revolutionairs. Also, on March 25-26, additional consumer activations will launch all over the city at Nike Soho, NikeLab 21 Mercer, Nike Flatiron, Nike x Kith, atmos, Bandier and Concepts NYC. Visit these select locations for access to a special Air Max Day celebration.
How: Sign up at www.nike.com/NYC and follow @nikenyc for the information.

TORONTO
When: 
March 25
Where: Surprise location
What: A curated experience by Director X, the Sneakeasy in Toronto will include interactive displays created by six Toronto visionaries that creatively bring to life three decades of key Air Max milestones and silhouettes. Additionally, from March 11-25 the Nike Air Max Bus, a mobile experience celebrating 30 years of Air Max, will hit the streets of Toronto, carrying a collection of Air Max 1 grails and a genealogy of Air installation. Select participants will have the chance to unlock one of the coveted silhouettes – being brought out of the vault at its original price – or win a ticket to the Sneakeasy.
How: Win a golden ticket from the Air Max Bus

CHICAGO
When: 
March 25
Where: Surprise location
What: The Chicago Sneakeasy will celebrate the past, present and future of Nike Air with a curated collection of local art installations inspired by “air” and “vapor,” an interactive photo experience, surprise music performance, 1:1 trialing stations and NIKEiD access.
How: From March 20-24, a limited number of tickets will be released daily. Follow @NikeChicago on Twitter to be the first to know to gain access.

LOS ANGELES 
When: 
March 25-26
Where: Surprise location
What: Come celebrate Air Max Day at the Los Angeles exclusive destination celebrating air. Consumers will have the chance to purchase products from the NIKEiD Printing opportunity to experience the Air VaporMax, chance to purchase products from the NIKEiD Printing Press and check out the history and heritage of Nike Air.
How: Sign up at www.nike.com/LA and follow @nikeLA for the information.

NIKEiD FOR AIR MAX DAY
On Air Max Day (3.26), NIKEiD will launch limited-edition Nike Air VaporMax and Nike Air Max 1 Flyknit options with Nike Sneakeasy locations across North America having first access to the builder.

New YorkMarch 20
Los AngelesMarch 22
Chicago & TorontoMarch 25

NIKEiD customization options for the Nike Air VaporMax include:
Color the Upper: Choose between two options for the Flyknit upper: OG- inspired white and red, or black and multi- colored.
Color the Cushioning: Customize the cutting-edge Nike Air cushioning in its standard see-through shade or go with translucent Volt for an energetic look.
Get Graphic: Pick from a wide selection of heritage Nike running graphics to add to the lateral side of the shoe.

The Nike Air Max 1 Flyknit iD will be available for $250 USD
NIKEiD customization options for the Nike Air Max 1 Flyknit include:
Color the Upper: Take it back to the beginning with the original 1987 colors, add your own or dial things up with an energetic, multi-colored pattern.
Color the Midsole: Style the midsole in black, white or volt, and color the airbag window while you’re at it.
Airmoji Accents: Choose from a selection of Nike-branded graphics for extra detail on the tongue.
The Nike Air Max 1 Flyknit iD will be available for $220 USD

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Source: Nike

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