Bella Hadid, the 20-year-old Tumblr favorite and former partner of The Weeknd, today revealed her new partnership with Nike. She will participate in the brand’s new #NewYorkMade campaign. That may seem strange, since Hadid was born and raised in Los Angeles and moved to New York only two years ago.
The #NewYorkMade campaign highlights the stories of New York made athletes like Victor Cruz and has included artwork by KAWS who recently painted the Stanton Street court he grew up by. To learn more about the campaign, click here.
With paparazzi following Bella Hadid’s every move and her enormous following on almost every mainstream social media platform, there will be many millions of eyes on the work she’ll do with Nike.
According to SGB, Bella Hadid’s sister, Gigi Hadid, recently signed to front Reebok’s #PerfectNever campaign.
Thoughts on Nike’s latest pickup? Let us know down below.
Source: SGB
I think she has Adidas on feet in this photo … that’s just too funny haha.
She tall