Robert Brack, formerly president and general manager of Creative Recreation, joins K-Swiss as the new VP of Sales of the K-Swiss brand effective today. Brack will be responsible for the Americas, reporting directly to K-Swiss President, Barney Waters.
“Robert brings a wealth of experience and joins K-Swiss at a time when we’re seeing strong signs of growth in the US market coming from the strategy we put in place at the beginning of this year,” said Waters. “Robert brings the talent we need to land our new and innovative product concepts in 2017.”
With more than 30 years of experience, Brack will bring in-depth knowledge and insight of the retail and wholesale landscape to his role at K-Swiss. He will oversee all sales activities in addition to identifying new key market opportunities in order to grow the brand in the current competitive footwear landscape. Prior to joining K-Swiss, Brack served as president and general manager of Creative Recreation where he managed all aspects of the lifestyle footwear brand and redefined their strategy for differentiation in the marketplace. Brack has also held managerial positions in merchandising, sales and brand development for Reebok, PONY, Dr. Marten’s, Donna Karen and Nordstrom.
Commenting on his new role, Brack says, “K-Swiss is at an exciting stage of growth and I look forward to working with the team to exceed market expectations.”
About K•Swiss
Founded in 1966, K•Swiss is a heritage American tennis brand. During its history, K•Swisshas represented innovation, quality, performance and style. Its signature K•SwissClassic, the first leather tennis shoe, made its debut at Wimbledon, and 50 years later is still a style staple both on and off the court. Under new leadership, and committed to a fast-paced and significant brand turnaround, K•Swiss is based in Westlake Village, CA and has recently announced a move to Downtown LA in 2017. For more information, please visit www.kswiss.com.
Source: K-Swiss
