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Jasmine Sanders Partners with Reebok and Lady Foot Locker for Fashion Campaign and Collection

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Today, Reebok announced that the brand is adding international supermodel, actress, and fitness maven Jasmine Sanders to its already stacked celeb roster.

Sanders, known better as @golden_barbie, joins the ranks of always-slaying women like Teyana Taylor and Gigi Hadid. Adored globally by millions of followers, Sanders will become the new face of Reebok’s Women’s Classic campaign and collection with Lady Foot Locker.

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According to Reebok, Sanders is known for her effortless mix of fitness and fashion. Not only has she has walked countless catwalks for the world’s top designers and struck poses for legendary fashion photographers, but she is also a self-proclaimed fitness maven. Early in her career, Sanders discovered that fitness was the key to balance and tranquility in a tumultuous and overwhelming industry.

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“I’ve always been a huge fan of Reebok and its unique take on street style and fitness, so when I was asked to become the latest member of the Reebok family, the answer was simple,” said Sanders in a statement. “I love how versatile this Reebok collection is and allows me to go from the street to the gym and back, which works so well for my busy schedule. This collection really shows women and young girls that you can be fit and fabulous – and that message is very important to me as I live it every day.”

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In this new Reebok Classic campaign, Jasmine Sanders was shot at the sunny Los Angeles Memorial Coliseum. The latest streetwear collection mixes performance and street for the modern fashionista.

Pieces include the red/white/blue Striped Crew and the long Striped Skirt, paired with the classic Reebok Aztec Garment that sits atop a gum outsole. Another look features the Iconic Crew Sweat and matching Fitness Leggings paired with the Classic Leather in white.

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The 26-piece collection also includes the Rib Tank Top, various tees, a Knit Track Short, and various styles of the recently resurrected Aztec sneaker in black, white, and red, along with Classic Leather builds in white, black, and neutral colorways.

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“We’re very excited to have Jasmine Sanders join the Reebok Classic family because she has a unique sense of style that crosses over from fashion to fitness and beyond,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment, in a statement. “Not many people have the credibility to do this. We think that Jasmine is a bold voice for her generation and we’re very excited to share what’s in store for Reebok Classic and Jasmine in the future.”

The Jasmine Sanders campaign for Reebok and Lady Foot Locker launches nationwide in-store and online today. Styles range from $25 to $115. To check out the pieces head to Reebok.com and LadyFootLocker.com.

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Source: Reebok

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