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Introducing the Nike Hyper Elite Basketball Crew Socks

Video Series with James Harden and Nneka Ogwumike explores proper sock etiquette.

The earliest socks can be traced back to the 8th century with the word sock derived from the Latin word soccus, meaning “a light, low-heeled shoe”. Socks have come a long way since the 8th century, and in particular, basketball socks have evolved tremendously since the game of basketball was first introduced in 1891. Today, socks are used as self-expression both on and off the court. From pick-up games to press conferences, today’s basketball players make sure their sock game is as fresh as their kicks.

To celebrate the new Nike Hyper Elite Basketball Crew Socks, basketball stars James Harden and Nneka Ogwumike discuss why proper sock etiquette is paramount to success on the court in the first 2 videos in the sock etiquette series. The 3 additional sock etiquette videos will be revealed Monday, October 21 through Wednesday, October 23.

James and Nneka’s sock etiquette guide:

1. DRESS FROM THE BOTTOM UP

2. COMFORT IS KEY

NIKE HYPER ELITE BASKETBALL CREW SOCKS

Featuring specialized cushioning that responds to on-court movements, the Nike Hyper Elite Basketball Crew Socks deliver excellent impact protection. Dri-FIT fabric wicks sweat away and moves it to the fabric surface helping to keep feet dry and maintain a snug fit during play.

Product Benefits:

– Dri-FIT fabric to wick sweat away and help keep you dry and comfortable
– Compression fit at midfoot for stability and to help keep cushioning in place
– Strategically placed, multi-density cushioning for dynamic impact protection
– Left/right specific for enhanced fit
– Reinforced heel and toe for enhanced durability

The Nike Hyper Elite Basketball Crew Socks are available on Finish Line.

Introducing the Nike Hyper Elite Basketball Crew Socks 1

Introducing the Nike Hyper Elite Basketball Crew Socks 2

Introducing the Nike Hyper Elite Basketball Crew Socks 3

Introducing the Nike Hyper Elite Basketball Crew Socks 4

Introducing the Nike Hyper Elite Basketball Crew Socks 5

Via Nike Inc.

8 comments
  1. I have 2 pairs of these socks, their very comfortable but after about 4 times if wearing them the tiny elastics inside the socks started to fall out this doesnt create any problems just though i would let everyone know

  2. Hey Chris i want to become a member of your website! how do I do that? that way i can stop having to type in my email name and Etc. I noticed a lot other users have an account

  3. Chris personally comes to your house to grant you an account with a nickname or “handle”. Once that part is over, he then looks at your shoe collect and you play a game of 1v1 or horse. Far as the video goes, I love how they have James come off as an air-head 🙂

  4. Eastbay footlocker finish line.. Anywhere really.

    Hey NW any idea if they actually improved performance on these?

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