Former Nike School Rutgers Signs adidas Deal

On Monday, adidas and Rutgers University announced a seven-year footwear and apparel deal. Beginning July 1, 2017, the university’s 24 athletic teams will ditch the Swoosh and gear up in Three Stripes.

“Everyone here at Rutgers is excited to be partnering with adidas,” said Pat Hobbs, Rutgers Director of Athletics. “Our coaches and students know they will be getting outstanding apparel and equipment with which to compete. As important, adidas will bring unmatched service to our programs. We look forward to celebrating much success together, both on and off the field.”

Explicit terms of the deal were not disclosed, but last week NJ Advance Media reported that the Rutgers-adidas deal would be six years and worth $10 million, around $1.7 million per year in cash and apparel. According to the Portland Business Journal, even at a slightly higher yearly sum, the Rutgers-adidas deal is likely the smallest in the Big Ten conference. This year, the university will get $1.3 million in cash and equipment from Nike.

As part of the deal Rutgers will receive adidas’ products and marketing expertise and both parties will collaborate on marketing opportunities, as well as the development of the licensed retail landscape on campus.

“We’re really excited about the future of athletics at Rutgers and we’re honored to welcome the Scarlet Knights into the adidas family,” said Jim Murphy, director of NCAA Sports Marketing at adidas America. “We’re going to bring our most innovative and high-performance products, along with our creativity and collaborative efforts to help Rutgers deliver on their vision for the future of Scarlet Knights sports.”

Stay tuned for the new strategic uniform for the Rutgers football and basketball teams because they should be unveiled in the coming weeks. Share your thoughts on the latest Big Ten deal below.

adidas rutgers university deal


Source: PBJ / adidas



  1. If Rutgers is every trying to become relevant again in football, this was a bad move. Only recruiting advantage Rutgers has going for them was their sick Nike uniforms. Now, that is gone

  2. Wonder what the brand was going to do after they lost out on UCLA, Michigan. They need to stay relevant in collegiate sports, namely, football.

  3. Adidas losing in roads on sponsoring big college programs could really hurt them when competing with Nike and UA. They’ve lost Michigan, UCLA and Tennessee recently – which I would say were their 3 biggest clients. Miami was a nice move but only will pay dividends if Miami can back to be a consistent winner, and besides TA&M and UofL no other big players in college football. Seems like 80% of big time college programs are sponsored by Nike and all 12 of the playoff teams from the past 3 years have been wearing Nike. Adidas is putting out the best footwear and all around appeal imo but their seems to be a cap with their lack of sponsorship in college sports and now losing their partnership with the NBA to Nike – who already has the NFL. Nike can sit comfy and rest on their laurels because at this point they are an institution.

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