Jordan Brand decided it was time for us to know when the next chapter in the Air Jordan line starts.
Take off work, save all your money, and scrap all your plans because the Air Jordan XXX — still can’t believe they called it that — has an official release date. The official unveiling of the 30th signature model in the Air Jordan line is set for January 14, while the actual release date of the Jordan XXX is February 10.
Rumor has a ‘University Blue’ colorway dropping first, and a White/Black-Wolf Grey colorway dropping shortly after on the 14, but as soon as we find out some concrete info, we’ll let you know.
So are you guys excited? What are you expecting from the Air Jordan XXX? Sound off in the comments section below.
Via @J23app
I know it’s immature of me, but I can’t believe they called it that either. Then again, whatever causes buzz and a company can get away with, they will try. So while I can’t believe that they went through with it, I’m not all that surprised.
Yes its immature of you. Coca Cola/Vitamin Water has a top selling drink called the “XXX”. Roman numerals are essential to the jordan signature line.
No its not immature of him. What would your grandmother think if she saw Jordan XXX as a title? Is you grandma immature?
As unsettling as it may be your grandmother did/does like having sex or you would not be alive today. Again one of Coca Cola/Vitamin Water’s best sellinng drinks is the “XXX”. Most people dont care about the name, but that its a good sounding drink. Its not like Jordan/Nike doesnt have a marketing team to have discussions about this. Thier explanation to you would be the roman numerals are important to the MAJORITY of jordan brand buyers and the people who make a fuss about it couldnt tell you the difference between a jordan XXII or a yeezy.
Thanks for the info…
And it was so essential that the 2009 – 2012 had roman numerals? Nah bro. They didn’t.
The reason why Jordan Brand went BACK to roman numerals shows why essential it is. The same reason why coca cola went back to thier original formula after new coke bombed. A lot of sneaker heads could use a introduction to marketing course.
it’s complete immaturity.
We’ve waited this long for them that most of us have blue balls by now. I guess it’s only right that the first colorway is blue.
Why is everyone so surprised they called it the Air Jordan XXX? I understand it basically means porn, but like honestly what are they supposed to call it? It keeps with the Roman Numerals of the line and in all reality it is called the Air Jordan 30
The 29 was XX9.
Again, 2009-2012 did not have roman numerals. I get it. I’m just saying that it’s not like they haven’t changed it before.
I miss the days when Bulls colorways launched the shoe.
So curious to see what it looks like. But the tech and how it holds up on the hardwood is what I’m truly concerned about, it better be an absolute beast. But if the price goes up I’ll hold off.
The poster kinda looks the spine of a dirty Jordan book, but I guess you guys know that already
Im starting to think that part of Jordan’s reasoning to brand this as the XXX was to stir up a little controversy which will help with sales. You conservatives complaining are going to force me to buy this at retail when I was hoping to buy this at discount like the XX9’s
Saved the date. I’m checking under my couch, my parents couch, my friends couch, my Co workers couch for scrap change to buy these.
I can’t wait to see them and weartesters review.
Lolololololol
I really hope jordan brand brings something different to the table in terms of cushioning, but I doubt it… I think there’s been more than enough models with flight plate/unlocked zoom
Any info on the price?
Omg its not immature its a practical point I mean google Jordan xxx and that’s why I agree its a bad name
i just googled “Jordan XXX” and it’s all sneaker stuff.
i think he meant google images
try images
This is going to be one sexy shoe
yo check those images on google . if you search jordan xxx youll only see sneakers
The top down XXX looks like Amsterdam to me and the horizontal reminds me of Vin Diesel and his xXx films. Can’t wait for the Jordan Vinsterdams.
Perhaps the lacing system may represent the vertical xxx..
And how about a “revolutionary lacing system” this time around? We had a flywire concept introduced quite some time ago…
And nowadays with the unlocked zoom/flightplate cushioning, kobe 9 and 10-like traction, performance woven uppers like on XX9 and Brandblack, there is not much more room left for true progress in tech innovation, except for lockdown..touche – maybe with the exception with the DRose 6s, but what about the aesthetics of those..
hoping to see something new from Jordan brand. otherwise, just sell a lot of J11s this time.
Awesome,
Now when I google up Jordan XXX shoes, I’m going to have to sift through all this MJ porn that I never wanted to see.
Have not liked any jordans since the thirteens in 97-98
Excited