adidas isn’t the only brand out here becoming more sustainable; Reebok, a subsidiary of the adidas Group, unveiled it’s initiative to bring plant-based footwear to market later this year.
After purchasing Endomondo, a fitness app, in 2015, Under Armour is now laying off around two dozen employees in its Connect Fitness unit.
Innovation in footwear? Look no further than adidas. Last night, adidas unveiled the Futurecraft 4D; it uses Digital Light Synthesis, a technology pioneered by Carbon, for personalized performance products.
Reebok has partnered with Boston-based Artists For Humanity to empower under-resourced youth.
Yesterday, Nike announced that it will extend its contract with long-time golfer Rory McIlroy.
Regardless of what the haters may think, Chinese footwear company Li-Ning is doing quite well.
The Three Stripes brand has shared a first look at its latest fitness app, adidas All Day. It won’t arrive for the public until this summer, but this app does a few things differently than its…
In a search for top design students from around the United States, Under Armour hosted its first-ever Design Future Show at its Baltimore-based world headquarters.
Ohio University’s The Post has reported that adidas and Ohio Athletics will sign a deal in the coming days.
After signing with Reebok as a loyal endorser, getting dropped over a pretty rape-y lyric, and then signing again, Rick Ross has now left the Vector brand for nostalgia company Ewing Athletics.
If you’re in the Bay and you like sneakers, you may want to check out this brand’s hometown pop up.
If ever there is a time Nike Basketball shines, it is during March Madness.
Today, adidas shared its first-ever list of digital trends in sport and fitness. The predictions are generated from data aggregated in the U.S. through the inaugural adidas Wellness Poll.
One of Nike’s latest performance enhancers, the Zoom Vaporfly Elite — which will retail for a whopping $250 this June — is designed to break the two-hour barrier for marathon runners.
Sean Michael Leonard Anderson, known professionally as Big Sean, has become the latest Creative Collaborator and Global Brand Ambassador for Puma, just months after The Weeknd inked a deal with the brand.
For International Women’s History Month Nike has unveiled the latest in inclusive gear: the Nike Pro Hijab.
Let’s get things straight right now: I know plus size models that do hard workouts every day, workouts that would have most people defeated in a pool of their own sweat, and slay. It’s about damn…
For the 2017 NCAA basketball postseason, adidas unveiled the Create Yours uniform collection.