Under Armour and Davidson Sign Multi-Year Partnership

Just minutes ago, Under Armour and Davidson College, Steph Curry’s alma mater, signed a multi-year partnership. Here’s the Under Armour and Davidson presser:

As part of the long-term partnership, Under Armour will outfit 20 of Davidson’s 21 Division I athletic programs with training and game-day footwear, apparel and equipment, effective July 1, 2016. After two years, the deal will cover all 21 teams.

“Davidson is thrilled to partner with Under Armour, an exciting, aggressive organization that represents a high level of performance,” said Davidson Director of Athletics Jim Murphy. “This long-term relationship offers us the opportunity to outfit our teams and scholar-athletes in game-changing products while aligning Davidson with a brand that is a recognized leader in innovation.”

“At Under Armour, our mission is to make all athletes better throughout their entire journey, which is why our grassroots and collegiate partnerships are so important to our brand,” said Ryan Kuehl, Vice President, Sports Marketing and Sponsorships, Under Armour. “Davidson holds a special place in the Under Armour story, as the alma mater of one of our top athletes, Stephen Curry. We are thrilled to continue that story and outfit the Wildcats student-athletes and community in Under Armour for many years to come.”

Davidson’s all-time leading scorer, reigning NBA MVP and Champion, Stephen Curry, is one of Under Armour’s biggest sponsored athletes. Curry has been featured in multiple global brand campaigns and has released two signature footwear collections, which have been key drivers of Under Armour footwear sales over the past year.

“I take great pride in my alma mater,” said Stephen Curry, 2015 NBA MVP. “Davidson is such a key part of my history and journey to the NBA and I’m thrilled that they have joined the Under Armour family.”

Davidson joins the growing Under Armour roster of NCAA partners that includes the University of Wisconsin, University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah, University of South Carolina and Auburn University.

Under Armour and Davidson


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