3D molding and printing, the future of the shoe industry. Maybe? Still in its infancy, 3D printing is expensive, complicated, and, so far, not very public. A Baltimore-based brand aims to change all of these with the introduction of the Under Armour Architech.
Granted, they are still expensive, super limited, and possibly the most involved design and process ever in shoes (the Foamposite in 1996-1997 may come close). All of this is great, except…what if they suck? What if they don’t perform as designed or worse, don’t perform at all?
Just in case you haven’t watched the “unboxing/initial thoughts” video, this is a cross-training shoe that we took to the gym, the courts, and the road — that’s proper cross-training.