Today adidas announced a collaboration with with Reigning Champ, a Canadian premium sportswear company. The direction adidas Athletics has taken in the past two years, with the Ultra Boost, Pure Boost, and the basketball line, makes “premium” the buzzword. While adidas is bringing its pinnacle products to the collab, Reigning Champ provides the concepts of modern architecture, neutral colorways, and new fabrics. The adidas Athletics x Reigning Champ collection will include a Spacer Bomber Jacket, French Terry Crew, and French Terry Pant for both men and women.
Leading the Three Stripes charge are Kyle Lowry (only makes sense with the Toronto connection) and Von Miller, reigning Super Bowl champ (again, makes sense).
Launching November 29, the adidas Athletics x Reigning Champ main line will include the adidas UltraBOOST and PureBOOST X Trainer, adidas’ first women’s specific shoe with a unique floating arch (women love this shoe). The apparel ranges from $45 to $220; the footwear will be $150 for the PureBOOST X Trainer to $180 for the UltraBOOST (it’s nice to see that this UB won’t pass the $200 mark).
The adidas Athletics x Reigning Champ collection launches globally at adidas stores, adidas.com, ReigningChamp.com, Reigning Champ stores, and select boutique retailers including Concepts and Nice Kicks.Check the pics below for Lowry and Miller and let us know if adidas keeps rolling with this line.