Today adidas has introduced the latest collection of the adidas Athletics x Reigning Champ partnership in a campaign that features National League MVP Kris Bryant of the Chicago Cubs.
Using cutting edge adidas materials, such as Primeknit, and the craftsmanship Reigning Champ is known for, this new collection is designed to blend style with comfort.
This collection features a variety of athletic wear for both men and women, and is highlighted by adidas Primeknit bombers and pants. This specific type of Primeknit yarn blend is designed not only to be more durable but also much more comfortable. An assortment of crewnecks and zip hoodies, all made from Reigning Champ’s iconic heavyweight French terry fabric, round out the collection.
On top of being the face of this new collection, Kris Bryant will also be featured in a series of 15 second commercial “films” entitled “Proving Grounds.” The theme of the spots emphasize that no matter what you’ve accomplished, no matter what is yet to come, everyone has their proving grounds. After becoming National League MVP and winning the Cubs their first World Series title in 107 years, a lot is expected of Kris in this upcoming season. Bryant shows in these ads that he is determined to prove that he isn’t finished quite yet.
The new adidas Athletics x Reigning Champ collection is available now on adidas.com, adidas stores and select Foot Locker stores in North America. The apparel ranges in price from $130 to $210 USD.
What do you think about Kris Bryant’s role in this new apparel collection? What about the implementation of Primeknit? Let us know in the comment section below, and stay tuned to WearTesters.com for more news on adidas collaborations in the future.