FILA as a brand has been carrying momentum from 2015 into 2016. Outside of the Heritage category of classic retro silhouettes, the brand recently signed the number one ranked American tennis player, John Isner. In addition, FILA has also signed an exclusive deal with Roc Nation Sports boxer, Dusty Hernandez-Harrison. Pretty exciting way to kick the New Year off!
On the Heritage side, FILA unleashes its “Under The Lights” pack. The first pack of 2016 features original colorways of the MB and Original Tennis. The inspiration of the pack comes from that drive to excel in sport no matter what time of day it is. The colorways represent those hours in the day where most choose to rest but a select few choose to progress and push their limits. The MB saw terrific time on the hardwood floor of the NBA and the Original Tennis is still one of the undisputed classic tennis footwear silhouettes.
The MB off the bat features an iconic-signature design on the black and white midsole, FILA Buck on the upper to go along with a mesh combination on the tongue. Logo detailing appears on the upper, tongue, vamp and back counter. Additional detailing includes embossed design along the eyelet row, perforation on the upper and back ankle pull. The pair sits on a black rugged-rubber outsole. The Original Tennis carries a similar look with an addition of a red color-pop on the flag and logo branding.
This pack drops January 8. The FILA MB will retail for $100 while the Original Tennis will retail for $75. I love the MB and was waiting for a dope black and white colorway. Are you feeling this pack? Let me know in the comments below.
Source: FILA
Fila doesn’t get too much love. This pack is dope.
Nice pack. Love the MB’s. I really like the tennis as a silhouette, but I feel all the branding kills the shoe. Fila has to move past the overstated branding, it’s kind of corny imo.
what branding? as far as plugging goes, Fila logo is much better than Nike’s overabundance of the Swoosh logo.
There are four logos on the Tennis and it’s a low top: The tongue, heel and 2 on the lateral side. Most nike shoes have a single swoosh with maybe a “Nike” on the tongue or a swoosh on both sides.
The adidas Stan Smith’s and Superstars and the Chuck Taylor show how to properly brand a low top sneaker. Having too many logos, especially when they are made to stand out like the ones on the tennins, is just tacky to me.